Kathy Smith
Sr. Website Designer

Ecwid, an affordable e-commerce tool

The Internet is an interesting thing. Some parts of it keep getting more functional, yet there is so much of it, and so much to learn. As a website developer, I spent time weekly just reading and keeping up on technical trends and issues, and really, one has to pick and choose and hope for the best.

I don’t know how decision-makers in businesses and organizations who are not in the web development field can deal with the pace of information available to improve their online presence; I think they have to rely on luck and hope that their web developers work on keeping abreast of good solutions.

As a web developer who frequently works with smaller businesses, I hope to bring to the forefront some professional, low-budget tools I’ve found that might help make life easier, web-wise.

I’ve written quite a bit about WordPress, and I’m quite the WordPress enthusiast, having developed over thirty full-blown sites with it.

One of the tools I’ve come across lately that I’m particularly excited about is the Ecwid shopping cart. Ecwid works with your website and also with Facebook. It’s free up to a hundred products and works with many common payment processors such as PayPal, authorize.net, etc. The free “Basic” version of Ecwid is pretty sophisticated but of course there are a lot more goodies and access to a little more support with the paid “Silver” version.

It’s probably a safe bet to invest time in as over a hundred thousand sites already use it. The number of developers invested in a tool is part of the criteria for determining the longevity of the tool.

You can configure various options with different prices (if applicable) in the form of a drop-down list, radio buttons, text that customers enter, dates…

It also works well with WordPress and many other CMS solutions, or just a regular website. So we do recommend using the Ecwid shopping cart for e-commerce.

Ecwid works on both your own site and Facebook–you can showcase your products on an Ecwid store app on your Facebook Page. Changes made to the product administration are reflected both in the Facebook store and in your website’s store. The Facebook store is a bit rustic, but it is one more way to make products easily available for shoppers.

I hope to be able to employ Ecwid soon on a site. Like anything, as they say, the “proof is in the pudding,” but this looks very promising. (Editor’s Note: Since this writing, we have used Ecwid on several websites, both simple and complex, and we are very happy with it.)

Kathy Smith has developed more than 200 websites – everything from n-tier enabled applications to ecommerce to your friendly brochure-style website. She is senior developer at Lakenetwork.net, a website development company in Eastlake, Ohio.

 


about lakenetwork

Lakenetwork is a family-owned business providing website design and development for companies, professionals and organizations in the Cleveland, Ohio area and beyond. We specialize in providing the most cost-effective and appropriate solutions for clients’ online needs. We are located in Eastlake, Ohio.

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