Kathy Smith
Sr. Website Designer

Drive Your Web Site: Blogging, Technorati & Social Media

First Day at Ranked Hard, SEO Comic
Image by ByronShell via Flickr

OK, so you’ve got a new web site. How are you going to get people to come to the site?

Search engine optimization (SEO) used to be the main method of web site promotion. But Web 2.0 has arrived, and now you’ve got a number of tools to use from the driver’s seat of your web site.

Here are some ideas for consideration:

1. Have a blog? Claim your blog on Technorati and get feedback on the popularity of your blog.

“Getting Started with Technorati”

2. Generate compelling blog content that relates to your web site business. Find an educational mission and write about it.

3. Use Facebook. Create a business fan page and post engaging, relevant content on your page. We post information that corresponds to our educational mission (helping people promote their web sites) on our fan page.

Keep your audience in mind–don’t post spam; post information that can really be of use, and interact sincerely with people who are in your networking group.

4. Post your blog entries on social media such as Facebook and Twitter.


about lakenetwork

Lakenetwork is a family-owned business providing¬†website design and development¬†for companies, professionals and organizations in the Cleveland, Ohio area and beyond. We specialize in providing the most cost-effective and appropriate solutions for clients’ online needs. We are located in Eastlake, Ohio.

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