Optimize your website for all devices.
More and more websites are being read on mobile phone and tablets. As a matter of fact, mobile phone use has now surpassed desktop for website readership in general. You know this and you are ready to move and invest in optimizing your website for all viewers.
It’s important for several reasons:
- Google is now prioritizing mobile-optimized sites on SERPs (search engine results pages) on smart phone browsers.
- It increases user friendliness; viewers are more likely stay on your website if they can read it more easily.
- It’s a marketing tool that showcases your professionalism. Appealing to viewers by making it easier for them to read your site increases your business in their esteem.
Responsive design is a specific means of making a website easily read across a variety of devices. The same website is used for all cases. In the early days of mobile websites, people tended to make two separate websites: one for desktops and one for smartphones. But this has drawbacks such as difficulty in maintaining current information to obsolescence in device detection scripts.
With responsive design, the site’s layout changes based on browser size. So, as you shrink your browser down, on a responsive design site, the layout of screen elements will change. For instance, if there are two columns, at smaller widths the first column may expand, occupying the full width of the browser. The second column may move under the first. There are many things that can be done. One can even program a responsive design site to hide particular elements at different browser widths.