New Joomla Resource Pages

More of our customers and colleagues are using the Joomla Content Management System to maintain their web sites. We've put together a Joomla resource page with a dozen or so articles to help new Joomla users get started. And check out our Joomla Users facebook page--become a fan subscribe to ideas to enhance or utilize your Joomla web site.

Did you know?

Lakenetwork.net is pleased to offer content generation and editing services. Pass your Joomla pages by us; we'll proofread them. With over twenty years' experience in business journalism and ten in technical writing, our staff can help you impart a more professional presence on your web site and business social media. Contact us online or call (440) 975-9580 for a quote.

New Facebook Business Page

We are pleased to announce our new business page on Facebook. It contains tips and tricks you can employ on your own to make the best of your web presence.

Our mission is to share information to help businesses and organizations promote themselves on the web.

Promoting Your Business with Social Media

Promoting your business on Facebook: what’s appropriate? Should you post resources on your “personal” wall or your business’s fan page wall? Is talking about business from your Facebook profile too pushy?

Non-profit organizations have an easier job navigating social media norms than for-profit businesses. It’s acceptable, expected, and desired of non-profit organizations that they promote events and products.

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New Social Media Resource Page

More and more of our customers and colleagues are using social media. Marketing professionals and business owners can apply a social media facet to their marketing strategy. We plan to post technical tidbits about social media on our social media resource page as we find them.

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Two Tips for Search Engine Optimization

Keeping on top of your web site can be as slippery as giving a baby a bath. The World Wide Web is always new, always slipping out of your grasp. Markets change. Technology evolves. Just when you think you have everything under control, new issues pop up.

Your search engine optimization (SEO) may be affected by two important facets: Yellowpages.com and the Norton Safe Search utility. Taking care of these requires just a small investment in your time or your web developer's time.

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The Necessity of a Professional Web Site

Your web site is important. It establishes the credibility of your business. Having a web site is now more important than having a listing in the phonebook. It is a requirement for a credible, established business.

And not just any web site. A bad site hurts your professional image.

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What SEO Can Do For You

Search engine optimization, or SEO, is one of the most cost-effective ways to direct people to your web site, particularly for a small business.

Typically, the higher a web site ranks in a search engine (like Google or Yahoo), the more people will see it.

Our clients regularly appear in the top 10 search engine rankings for terms that we optimize for.

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Don't Trust the Internet to Get it Right!

Periodically we do a search for our own company, Lakenetwork.net, to see where it is turning up in the search engines.

Horror of horrors! Last time we looked, we found that some of the search engines and sites are displaying the wrong web site address. They are sending people to www.lakebusinessjournal.com, which was our very first client back in 2005, rather than our own site, www.lakenetwork.net.

Thankfully, we are displayed correctly on the two largest search engines, Google and Yahoo. And our paid listings in the AT&T family such as Yellowpages.com, which we control, are also correct.

But the third largest search engine, Bing.com, somehow picked up the wrong information.

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