April 2007 - E-marketing Minute - Keywords & Search Engine Optimization

The big secret of search engine optimization is that there is no secret. Keywords are king.

The important thing to do is to create your Web site so that your keywords are worked into the copy. Keywords are, simply, the words that people put into their search engines to find information.

In an online article, Wordtracker, an internet marketing firm, offers several interesting articles that may give you more insight on creating copy that will bring people to your Web site.

One of the suggestions Wordtracker offers is to decide what your primary and secondary choices are for the appropriate keywords.

Go to www.wordtracker.com.