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More of our customers and colleagues are using social media, and are wondering how to use it so that they can integrate it in to their marketing strategy. We plan to post technical tidbits about social media on this page.
SOCIAL MEDIA - PREREQUISITE KNOWLEDGE
Facebook account and fan pages
Information you must know before creating Facebook accounts and fan pages
SOCIAL MEDIA TECHNICAL HOW-TOS
Share your web pages on social media
Create html code you can insert into your pages to facilitate sharing.
Create a business page
Tailor your facebook postings so that official business-related posts come from a company fan page.
How to best utilize your fan page
This article advocates interaction with fans and integration with blogs and Twitter accounts.
Post tweets to Facebook
Shorten your Twitter URLS
Go to this website, insert a long url into a box, get a short bit.ly link that forwards to your long url.
SOCIAL MEDIA NORMS AND PRACTICES
Business Use of Social Media
Lakenetwork blog: Business owners and marketing professionals need to heed social media norms in promoting their business on Facebook.
"Social Media for Business"
White paper by Vistage: Ways to jump start social media, dos and don'ts, case studies.
"The Dos & Don'ts of Sharing"
This article advocates a consistent approach in branding your social media business presence.
SOCIAL MEDIA MARKETING
Marketingprofs.com
Hundreds of marketing articles including a section devoted to social media marketing.
Worksmart eMarketing
Social media marketing blog.
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