Search Engine Optimization

Search engine optimization, or SEO, is one of the most cost-effective ways to direct people to your web site, particularly for a small business.

Typically, the higher a web site ranks in a search engine (like Google or Yahoo), the more people will see it.

Our clients regularly appear in the top 10 search engine rankings for terms that we optimize for.

Our Basic SEO program is a one-time process involving analyzing the content and design of your site, your source code (the invisible “guts” of your site). Then we design good SEO into your site or, for an existing site, we refine its components so that it will attract more traffic.

Usually, the Basic SEO program is all you will need. We will monitor your site for 2-3 months as the changes affect your rankings.

If you are in a very competitive industry, if you are a small company trying to go against heavy hitters that have been on the Web for some time, or if you simply want to keep on top of the process, we can customize an Advanced SEO program for you that meets your budget requirements.

Our Advanced SEO program is based on a regular monthly or bimonthly review to monitor and, if needed, improve your site’s progress in the search engine rankings and your sales results. Some activities that could be included are:

• tweaking content and source code
• re-analyzing your market
• building links from other sites to yours
• developing a web press release program
• developing additional web pages or content that will enhance your SEO
• analyzing competitors
• coordinating your marketing program

More on Search Engine Optimization:

Search engine optimization is built on three legs: the content of a site, the source code, and links to your site.

Each search engine and web directory uses its own, unique algorithms to rank your site and determine how it will be displayed when it matches a visitor's search phrase. Not only are these algorithms different for each search, but they are changed often.

No one can guarantee #1 placement in search engines, so please beware of companies that make such claims. The companies that promise instant, certain results are using discredited and unethical methods that may act quickly but then get your site banned by search engines.