What techniques are used to promote a site?
- Search engine optimization & submission
- Pay-per-click campaigns
- Radio & TV advertising
- Anything on which you put your phone number should also have your web site.
- Company documentation & correspondence
- Business cards
- The side of your truck
- Your businesses sign
- Company brochure
- Answering machine
Do you optimize for search engines?
Yes. Our Web pages are search-engine friendly.
Do you submit to search engines?
We submit to dmoz.org, which typically results in the site being picked up by other search engines. The customer is free to submit to other engines.
What are search engines?
Commonly used search engines include Yahoo (search.yahoo.com) and Google. These utilities serve up information on any topic that a Web user may request.
Why isn’t my site coming up in the search engines?
There could be many reasons:
- Perhaps it is not optimized or doesn’t contain useful information for the search engines.
- Maybe it hasn’t been indexed by the search engines yet.
- Maybe it has been rejected by the search engines as it may appear to use spamming techniques in order to obtain a higher rank.
How long does it take for search engines to list a site?
This varies from search engine to search engine. A search engine may never find your site; you may have to submit your site to the engine. The search engine may also choose to not list your site.
Typical experience with Google and Yahoo is that a site can take eight to 12 weeks to start appearing in search engine results.
What else can I do other than optimize my site to get search engines to see & list it?
- Get your site listed on other relevant sites, especially popular sites.
- Submit your site to dmoz.org. This is commonly used by search engines to find relevant sites. It is a human-edited directory.
- Make sure you have a lot of useful, relevant information for your web customers. This may prod them to link to your site and improve its popularity.
