January 27, 2010
Social Media Norms–Promoting Your Business with Social Media
Promoting your business on Facebook: what’s appropriate? Should you post resources on your “personal” wall or your business’s fan page wall? Is talking about business from your Facebook profile too pushy?
Non-profit organizations have an easier job navigating social media norms than for-profit businesses. It’s acceptable, expected, and desired of non-profit organizations that they promote events and products.
The utility of the information you present is key to the way your message is perceived. We try to present useful information to our business’s Facebook fans rather than advertisements for services. We believe that a business should find an educational mission. Information that helps this educational mission is good material for a Facebook fan page.
A Facebook profile is more personal than a business fan page. Even if most of your Facebook friends are business contacts, it is not typical practice to advocate one’s own business on a Facebook profile, although this depends on your business. Artists are expected to promote shows; writers to promote blogs. Applicability of content to your audience’s day to day wants and needs is key to judging whether it is suitable material for posting.
Authenticity, engagement, and conscientious professionalism are desirable characteristics in professional use of Facebook profiles.
Social media is very new, though, and the norms for behavior are evolving. And we live in a world of individuals–individuality is our “brand.” So norms for business professionals are subjective.
Lakenetwork is a family-owned business providing website design and development for companies, professionals and organizations in the Cleveland, Ohio area and beyond. We specialize in providing the most cost-effective and appropriate solutions for clients’ online needs. We are located in Eastlake, Ohio.