October 17, 2009
Spring has sprung and it’s time for spring cleaning. While you’re cleaning closets, dusting shelves and clearing out the garage, it’s a good idea to think about giving your Web site a good spring cleaning as well.
Consider this when sprucing up your Web site for the season:
Make sure the style and design fits your company’s personality. Visitors should be able to recognize your Web site immediately by use of the same branding you use offline.
Organization and ease of navigation are key. If customers can’t find what they are looking for where they expect to find it, they’ll look elsewhere.
Be sure your site works well on all Web browsers. You should test this every time you change design and content.
Other things to check while spring cleaning your site include security/privacy, ease of online checkout, and contact info. Be sure to include all methods of communication such as e-mail, phone and an FAQ section. Make it easy to find out who is your company spokesperson along with their contact info.
Periodically check your search engine position report to see which keywords are working and which aren’t. Finally, monitor social media to see how your company and site are being talked about in blogs and forums.
Lakenetwork is a family-owned business providing website design and development for companies, professionals and organizations in the Cleveland, Ohio area and beyond. We specialize in providing the most cost-effective and appropriate solutions for clients’ online needs. We are located in Eastlake, Ohio.