April 27, 2011
The DIY Website: Assess Your Web Skills
This is part three of a series of followup posts from our panel discussion at Lake Communicators, “When to DIY and When to Call the Pros.”
In my last post, I described how WordPress is a great tool that empowers small businesses and organizations to efficiently create a lot of content (information) that can be syndicated and shared. This is important. The volume of content on a website is one of the key factors in being able to find the site on the Internet because volume is an indicator of credibility to search engines. And the easier it is to share a site’s content, the more likely it is that the content will be shared and help drive incoming traffic.
For a professional presence, WordPress works best in a collaborative relationship between business owner and professional web design firm with the design firm laying out the initial website infrastructure and assisting as needed throughout the lifespan of the site. WordPress gives the layman businessperson the ability to edit page content and add simple new pages, and it’s an economical way to implement a robust website with a web design firm.
If you are a budget-oriented business person who has some technical skill, you be might be considering a DIY site. Assess your skills. Here are some factors to consider if you’d like to develop your own site without the aid of a professional web firm.
- Do you have graphic design skills, or can you use Photoshop or a similar program to edit your logo and process your photos to look good on your site?
- Do you know and understand the advantages of using one predeveloped WordPress theme over another?
- Do you know at least a little bit of html?
- Can you figure out how to navigate most websites and do what you need to do on them (like Facebook, LinkedIn, etc.)? Do you know how to upload photos or is it a frustrating process for you?
- Are you willing to spend a lot of time to learn about basic search engine optimization practices in WordPress? And are you at ease using Google to perform searches?
- Do you understand how to back up your website completely and can you figure out how to minimize comment spam and hackers in WordPress?
- Can you write well? Is your writing rife with spelling and grammatical errors?
If you are weak in any one of these areas, it is probably best to consult with a professional firm to fill in the gaps.
Stay tuned for the next followup post in this series. You can subscribe to this blog via email.
Lakenetwork is a family-owned business providing website design and development for companies, professionals and organizations in the Cleveland, Ohio area and beyond. We specialize in providing the most cost-effective and appropriate solutions for clients’ online needs. We are located in Eastlake, Ohio.