Kathy Smith
Sr. Website Designer

What is this thing called blogging? And how it could help you

You may think of bloggers as those virulent political opinion-makers who are frequently quoted in the press.

Or you may think of bloggers as those individuals who share recipes, hobbies and intimate family dramas for the whole world to see.

Perhaps you’ve been told that your business or organization would benefit by having a blog. But what does that mean, and what will it do for you?

Quite simply, blogging is one of the most effective ways to bring people to your website.

Benefits of blogging

Investment metaphor

The most important reason to have a blog from a search engine optimization (SEO) perspective is that it can create traffic on your website. The more people who come to your website, the higher it will get in the search engine rankings. And you know how important that is.

Even if the people who find your blog aren’t really potential clients, their presence gives your website weight.

Other benefits to blogging:

  • Blogging leads to the perception that you are an expert in your field. You are, aren’t you?
  • You can keep your website fresh and supplement the information on it without going through your website developer.
  • It’s an easy way to get out opinion, how-to’s or news about your business or organization.
  • Blogging keeps the website active, which makes the search engines perk up their ears and pay attention.
  • A blog lets you start a conversation. Engage your audience. Create a forum.

You can have multiple payoffs considering the time involved. Your blog can be as simple as adding a couple of paragraphs every two or three weeks.

Not comfortable with writing? There are talented freelance writers who can do that for you.

Some examples

Here are a few blogs that we subscribe to. If a blog is particularly helpful, we sign up to have it delivered to our email:

Chris Brogan
Good advice for business and life.

Tradesmen Insights
A helpful blog about using social media in the building trades and manufacturing.

Photography Unposed
Beautiful pictures that give a lift to our day.

Entrepreneurs Club Radio
Good info for entrepreneurs.

. . .

Here are some clients’ sites where we have added blogs:

Futures Coach
Mental health counseling for high net worth individuals and families.

Revati Wellness
Holistic health practitioner, plus yummy recipes.

Web Marketing Blog
Our own blog.

A Catholic in Cleveland
Andrea McGovern – she’s a great writer and former coworker.

Lake Erie East Uncovered
Here’s a blog designed to share cool information and bring visitors to the Lake County Visitors Bureau main site.

One note: Do make sure you have something to say. The quality of your content is so-o-o important.

Happy reading!

— Jerie


about lakenetwork

Lakenetwork is a family-owned business providing website design and development for companies, professionals and organizations in the Cleveland, Ohio area and beyond. We specialize in providing the most cost-effective and appropriate solutions for clients’ online needs. We are located in Eastlake, Ohio.

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