October 17, 2009
Words That Sell
Whether you are working to create or improve your Web site, there is a mountain of minutiae you need to keep in mind. Technology changes fast, and you have to run to keep up.
“Words That Sell: A Thesaurus to Help Promote Your Products, Services, and Ideas” is a classic marketing book available on Amazon.com, published in 1984 and reprinted in 2006. Words That Sell has come to our rescue many times in creating vibrant copy that persuades and informs powerfully.
Does your company “pride itself on its reliability?” How dull. Add some zing with words like:
- Built to last; ruggedly built.
Why not say that you have high standards, stringent standards, rigorous standards, or that it’s laboratory tested or precision engineered? Heck, why not say it will “last a lifetime” or “last for generations”?
Is your product powerful? Or is it dynamite, high-voltage, Herculean, titanic, Promethean, muscular or masterful?
Author Richard Bayan wrote that he rummaged through huge stacks of magazines, newspaper, brochures and catalogs, listened for compelling phrases on television and radio, and combed dictionaries to create “your personal magic kit.”
“At last! Now there’s an even better way to write mesmerizing copy! Words That Sell stirs the imagination and adds professional writing skills to your toolbox. You’ll wonder how you ever got along without it!”
Lakenetwork is a family-owned business providing website design and development for companies, professionals and organizations in the Cleveland, Ohio area and beyond. We specialize in providing the most cost-effective and appropriate solutions for clients’ online needs. We are located in Eastlake, Ohio.