The Blog

Picking a Domain Name

They say availability is the mother of invention… or is it necessity? Whichever it is, when you’re choosing a domain name, you may not get your first choice. What’s the next best thing? It’s time to get creative.

Web Site Pet Peeves

This month we asked our staff for their pet peeves regarding Web sites they’ve visited. Here are some of their suggestions: Sometimes it is hard to figure out how to reach someone in a company, according to marketing manager Laura Freeman. Make sure your contact information is clearly visible. Put contact information on every page, […]

Web Sites That Work

How can your Web site build profits and increase productivity with limited resources?

Words That Sell

Whether you are working to create or improve your Web site, there is a mountain of minutiae you need to keep in mind. Technology changes fast, and you have to run to keep up. But there’s one element that never changes: Writing words that sell.

SEO Techniques

A client recently asked us to do some SEO on their Web site. (SEO, or search engine optimization, is about designing your Web site so it achieves a high ranking on search engines such as Yahoo and Google.) We were alarmed to see what the previous company had done – lots of repetition of the […]

E-mail Campaigns

Want to increase readership of your e-mails? Using the same tactics as you would use for direct mail will help increase readership of your e-mail copy, according to an article by Pat Friesen in Target Marketing magazine’s July ’08 issue.

Web Site Access Information

Do you have your web site access information? We have many times dealt with companies that don’t have their access information – who their server is, their designer, their domain name registration company, passwords, etc…

Spring Cleaning

While you’re cleaning closets, dusting shelves and clearing out the garage, it’s a good idea to think about giving your Web site a good spring cleaning as well.