The Blog

Keywords and Search Engine Optimization

The important thing to do is to create your Web site so that your keywords are worked into the copy. Keywords are, simply, the words that people put into their search engines to find information.

Direct Marketing

According to a poll conducted by Target Marketing magazine, more direct marketers plan to increase spending for online methods. E-mail leads the pack of most-used media with 52 percent of marketers expecting to increase their spending. Next is direct mail (41 percent expect to spend more), search engine marketing otherwise known as paid search (40 percent), search engine optimization (37 percent) and direct response space advertising (24 percent).

Advertising On Your Web Site

You may have toyed with the idea of accepting advertising on your Web site as a means to generate extra income. But advertisements are attention-grabbers by nature. Traditional Web advertising methods using banner ads, pop-up ads and paid ad listings can disrupt your carefully crafted design. Who wants Flash animation or looping text to divert attention from your own message?

SEO: A Moving Target

Search engine optimization is a moving target. Just when you think you’ve pinned down the magic method to bring traffic to your Web site, the rules change, the market shifts or a strong new competitor moves in.

The Surfing Habits Of Different Genders

The annual survey was published by Websense Inc., a San Diego developer of Web security and filtering productivity software. For the survey, 851 U.S. workers at organizations with 100+ employees were interviewed by phone or e-mail.

Timing Your E-mails

You may be opening this e-mail on a Friday or even on a Sunday. If so, it’s by design.

Case Study: Fitzgerald’s Irish Bed & Breakfast

Kudos to Tom and Debra Fitzgerald, owners of Fitzgerald’s Irish Bed & Breakfast in Painesville, Ohio, for having a GREAT Web site because: The site is simple to navigate Pages load quickly Photos are clear and of obvious quality Contact information is easy to find on EVERY page Text is bullet-pointed so the visitor is […]