Kathy Smith
Sr. Website Designer

Business Use of Facebook: Prerequisite Knowledge

Businesses need to be aware of several issues when setting up Facebook accounts and business fan pages:

An individual can only have one personal Facebook account. Using multiple accounts violates Facebook’s terms of use, and may result in having one or more of the Facebook accounts shut down.

Currently, users who want to isolate their business persona from their personal persona are out of luck. Even thought it’s possible to create a business account, business account owners are not supposed to have a separate personal account.

There’s a bit of a way around this: set up a business fan page. An individual Facebook user can set up multiple fan pages, one or more of which can relate to business concerns. Messages from a fan page appear to come from the page rather than the page administrator.

Businesses need to be choosy in setting up business pages. The key administrator for a business page cannot be reassigned. Until Facebook fixes this, the original administrator is permanent. It is possible to assign additional administrators, but the original administrator still retains control. For this reason I recommend that for now, have the business owner initiate the business page setup with Facebook. The owner can assign an additional administrator to the page if that is desired.

about lakenetwork

Lakenetwork is a family-owned business providing¬†website design and development¬†for companies, professionals and organizations in the Cleveland, Ohio area and beyond. We specialize in providing the most cost-effective and appropriate solutions for clients’ online needs. We are located in Eastlake, Ohio.

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