Kathy Smith
Sr. Website Designer

Presenting at Digital Marketing Seminar Sept. 16

We are pleased as punch to be presenters at Lake Communicators’ half day Digital Marketing Seminar on Wednesday, September 16 (8:30 – 12:30). Please join us at Lakeland Community College’s Holden University Center in Kirtland, Ohio.

This seminar covers useful digital marketing and planning concepts for businesses and organizations. It’s great not only for marketing professionals, but anyone who needs to make decisions about how to present their interests on the web.

  • Find out the latest in SEO techniques and what to do to keep your website current for 2015.
  • Learn from an expert the techniques to deliver an effective social media campaign.
  • Find out how to use digital advertising to best advantage.
  • And more . . .

Digital Marketing SeminarThis must-attend morning seminar will teach you all of the newest trends and tips in the ever-changing digital world. Whether you are a marketer or a business owner, you won’t want to miss the rich information our four local experts will provide.

RSVP today for this event today; seating is limited at this venue.

Wednesday, September 16th, 2015
The Holden University Center at Lakeland Community College
(on Rt. 306 directly across from entrance to campus)

8:30 am – Registration, coffee and danish
9:00 am – 11:45 am – Presentations
11:45 – Full luncheon buffet

Websites in 2015: What You Need to Know to Improve your Website Today!
Kathy Smith, website developer at Lakenetwork, will discuss the latest trends, tips and security issues. Responsive design – “what?” What’s the best way to organize information on your site for maximum effectiveness? What else should you plan to do, and why?

Social Media Campaigns: From Start to Forever
Chad Gourley, director of marketing at Torva Local, will provide a thorough understanding of how to create a successful social media campaign.

Digital Advertising: Learn about These Digital Mediums That Are Providing Results Not Just Costing You Marketing Dollars
Jim McClintock, sales director at Company 119, will discuss how to effectively use digital paid advertising mediums.

LinkedIn: What do you mean you can advertise on LinkedIn? SEO Updates: What’s working now and what’s new in 2015
Pat Walsh, founder of Blackbird Interactive, will inform you of the “Must-Dos” for effective SEO results.

Register here.



Goodies & Homework

Usability: Write Good Meta Descriptions and Titles

Title and Meta Description Tag

10 years ago, keyword stuffing in titles and descriptions was the way to go. However, this is contrary to a good web browsing environment. People appreciate sparklingly accurate descriptions of web pages in search engine results. Google does, too. Learn more:

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Remember Rover? Microsoft’s “fun” operating system interface, that is, if fun means *frustrating.* Take a trip back in time & check out these skeumorphic designs.



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The Way Back Machine

And, speaking of time travel… wonder what Yahoo! used to look like in 1996? Had an “oopsy” with your website & deleted some data? You might be able to recover it with this time travel device. Professor Sherman lives on.

about lakenetwork

Lakenetwork is a family-owned business providing website design and development for companies, professionals and organizations in the Cleveland, Ohio area and beyond. We specialize in providing the most cost-effective and appropriate solutions for clients’ online needs. We are located in Eastlake, Ohio.

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