July 18, 2011
Google’s New Social Media Platform – Google+
Head’s up, social media enthusiasts. In addition to the traditional social media capabilities, Google+ enables one to share richer content, schedules, Google docs, and more. Privacy capabilities seem more intuitive with Google+ Circles, which are akin to Facebook’s Friends Lists.
Google+ is currently testing with a small number of people, but it is possible to get an invitation from Google+ once it’s ready.
If Google is making the investment in developing this, I tend to trust that it will be a fairly sound and useful social media platform. It looks fun, too! (Editor’s note: This post was written in 2011. As of January 2013, Google Plus was the second-most commonly used social media platform, following frontrunner Facebook.)
Business and organization marketers might be interested in the potential application of this technology for SEO and SMO but like any social media platform, the context of sharing should make sense. Social media is a personal experience for many. The marketing messages placed on a particular social media platform should depend on the way the audience opts in to the message stream to ensure a good audience experience.
For those who want to know more, Social Media guru Chris Brogan has been offering a lot of interesting insights about the new platform.
Kathy Smith has developed more than 200 websites – everything from n-tier enabled applications to ecommerce to your friendly brochure-style website. She is senior developer at Lakenetwork.net, a website development company in Eastlake, Ohio.
Lakenetwork is a family-owned business providing website design and development for companies, professionals and organizations in the Cleveland, Ohio area and beyond. We specialize in providing the most cost-effective and appropriate solutions for clients’ online needs. We are located in Eastlake, Ohio.